Social Media Projects

I've managed social media for brands across music, culture, tech, and science — creating platform-native content, building communities, and driving engagement for audiences that range from hip hop fans to enterprise buyers to space enthusiasts.

A digital collage celebrating the NASA Space Apps Challenge team, including group photos of participants, individuals speaking and working, teenagers and adults at various activities, and logos of space and partner organizations.

NASA Space Apps
Managed social media for NASA's global hackathon program — creating platform-native content across Instagram, X, and Facebook that engaged developers, scientists, and space enthusiasts worldwide. Responsibilities included content creation, graphic and video production, community management, and performance reporting.

Colorful image of a star-forming region in space with dense pink and green nebula clouds and bright stars scattered throughout.
Social media post announcing the Welcome to Space Apps 2023 event with a blue background, white text, and photos of people attending the event.
A young girl with curly blonde hair wearing a yellow t-shirt with pizza pieces on it, sitting in a craft room with colorful supplies on the wall behind her. She has an expressive face with raised eyebrows and her hands gesturing outward.

GoldieBlox
Managed social media for the STEM toy brand on a mission to get girls building — creating content that celebrated young innovators and inspired the next generation of female engineers. Responsibilities included content creation, graphic and video production, community management, and performance reporting.

Close-up of a DIY construction toy assembly with the text 'The #1 DIY Project Kit for Girls' overlaid.
Screen promoting a coding event titled "Learn to Code with Nicole" at bit.ly/ygbmakecode, hosted by GoldieBlox and Microsoft MakeCode, featuring background illustrations of computer components.
A man sitting at a dinner table with glasses of water, bread rolls, and food in front of him, appearing to be in a domestic setting, dressed in a dark sweater, with light-colored curtains and framed art on the wall behind him.

TiVo
Managed social media for the iconic streaming and entertainment technology brand — creating content that connected with cord-cutters and entertainment lovers across platforms. Responsibilities included content creation, graphic and video production, community management, and performance reporting.

Nighttime scene of a casino marquee with bright red and blue lights. The marquee displays the words "CASINO," nearby signs advertise a bar, breakfast from 99 cents, and a hotel with a pool. The scene captures the lively, colorful atmosphere of Las Vegas.
A promotional image for the movie 'Allosaurus,' featuring a dinosaur silhouette in a circular frame with stormy clouds and trees in the background, and the text 'Allosaurus' along with the subtitle 'Appear the Jurassic World Fallen Kingdom.'